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Clorox taps Billy Porter for YasClean song, challenge on TikTok | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Chris Kelly April 1, 2021

Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase "yas queen" with the brand's cleaning products in mind.

http://www.marketingdive.com/news/clorox-taps-billy-porter-for-yasclean-song-challenge-on-tiktok/597632/
 

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